Malaysia Electrical Chain Store TBM (TAN BOON MING )

Malaysia Electrical Chain Store TBM (TAN BOON MING )

PS 4,5,6 & 7, Taman Evergreen, Batu 4, Jalan Klang Lama
58100 Kuala Lumpur
Tel: 603-7983 2020 (Hunting Lines)
Fax: 603-7982 8141

Business Hours
Mon – Sat 9.30am – 9.00pm
Sun 10.00am – 9.00pm

PS 1, Taman Evergreen, Batu 4, Jalan Klang Lama
58100 Kuala Lumpur
Tel: 603-7983 3620 (Hunting Lines), 603-7981 5684
Fax: 603-7981 5684

Business Hours
Mon – Sat 8.30am – 7.00pm
Sunday Closed

37 & 39 Jalan Mewah 2563, Taman Sri Muda,
40400 Shah Alam
Selangor Darul Ehsan
Tel: 603-5121 4122
Fax: 603-5121 4006

Business Hours
Mon – Fri 9.30am – 9.00pm
Saturday 9.00am – 9.00pm

Bangsar Village Shopping Centre
Unit No. LG-6, Lower Ground Floor, Jalan Ara  Jalan Telawi Satu
Bangsar Baru
59100 Kuala Lumpur
Tel: 603-2287 4818  4819
Fax: 603-2287 7313
Business Hours: Mon – Sun 10.00am – 10.00pm

Cheras Furniture City
Lot No. 51449, Block A1 & A2, Batu 5 12, Jalan Cheras
56100 Kuala Lumpur
Tel:  603 – 9132 1975
Fax:  603 – 9132 2175
Business Hours: Mon – Sun 10.00am to 10.00pm

Unit No. L-16, First Floor
Jalan SS272
47400 Petaling Jaya, Selangor Darul Ehsan
Tel:  603 – 7931 1413
Fax:  603 – 7954 1312
Business Hours: Mon – Sun 10.00am to 10.00pm

KL Festival City
Lot No. F-27, First Floor
Jalan Taman Ibu Kota
Taman Danau Kota, Setapak
53300 Kuala Lumpur
Tel:  603 – 4142 8090
Fax:  603 – 4142 8020
Business Hours: Mon – Sun 10.00am to 10.00pm

About TBM

We started in a small way
Tan Boon Ming started a business in 1945, before he got married and just after World War II. It was a small shop dealing in bicycles. He registered Syarikat Tan Boon Ming only in 1953 because then very few people registered their businesses.

The company also ventured into sewing machines, furnitures & radios. Later, it switched to electrical items to follow lifestyle changes. Business began to grow from the support of loyal customers. By the mid 1970s it moved into the present premises. Trading under the new name of Tan Boon Ming Sdn. Bhd. began on January 1, 2000.

Our business strategy
Our strategy then was simple – work very hard, smile often and give something extra if we can. Today our strategy remains the same except that we are now trying to be more colourful, by using a logo, to make us even easier to remember.

How to choose our logo concept
Should we be identified with our industry? Should we portray our global potential?

It was very difficult. What was important to us was how to provide reliable service to our customers. How to price the products affordably and yet remain profitable enough to pay staffs & contractors fairly, so that they too could have a decent living whilst we could still grow bigger.

We wanted a logo that was able to capture these sentiments.

How the final design was selected
We were given designs that carried “industry” themes & depicted class. We toyed with bright colours like yellow. We tried the bluish greenish millennium colours. In the end we picked the simple red & blue.

They happened to be the company’s existing colours – retaining it meant continuity. They were common, everyday colours – it signified acceptability. They have survived decades in time – it represents longevity. And of course the richness of blue and the warmness of red also spelt hope & prosperity.

We told the Artist to get out of the industry – to capture courtesy & service in the logo. The final product was the accidental result of creative design – TBM in a graphic smile, complete with a dimple… the dot to also signify our world up there – happy, dancing and smiling.

Responses to the logo
It was strongly rejected for being too abstract – but in it the group’s Advisor saw the smile of Tan Long Kee, the group’s Managing Director – the quiet smile of a gentleman. She could also see the smile developing into the full hearted laughter of Tan Long Han, the Managing Director of the Service Centre – the laugh of a sincere man.

It was also the smile of our satisfied customers. The smile of our happy staffs. And the smile of our faithful contractors. It was the smile of our friends, our family and all the people around us.

We asked the Artist to improve on the TBM smile. Then we presented it at the general assembly. From Chinese to Malay to English speaking, from the Store department to the Outdoor to the Sales, the MIS and the Service departments – the TBM smile was well received.

Staffs said it was “a happy smile”, “it showed no rank in the company”, “it showed maju & meningkat”. It was simple & nice.., from small to big.., the list went on. It was the people’s smile! They could recognise it!

The entire assembly voted for the TBM smile. After the assembly, we selected four more staffs for another special session. From MIS, one very young staff commented “globalisation is very distant, a smile brings us closer together”.

So that Friday April 28, 2000, we found our logo!

We thank God for the many good years past & present and for the many more good years to come.

Leave a Reply

Your email address will not be published. Required fields are marked *